Resume

Wes Williams

Digital media leader applying interactive technology to engage targeted consumers

Experience

Director, Product Management/Online Production | Scripps Networks | Knoxville, TN

2008 – present

•Added digital product management for Affiliate Sales in March 2010, overseeing interactive TV and connected TV projects with cable, telco, satellite and consumer electronics companies plus convergent iPhone/iPad app strategy. Added R&D product management for all digital businesses in 2011.

•2008-2011: Director, Online Production — Managed interactive production teams in multiple locations for top-rated web sites in shelter and food categories (HGTV, Food Network, DIY Network and more) with $80MM+ annual revenue and 350MM+ monthly page views

• Managed direct reports, large virtual teams and vendors to create project plans and coordinate stakeholder, editorial, design, ad sales, analytics, e-commerce, marketing, SEO/SEM, IT, QA, and broadband video teams to build and launch products within set time and budget

• Use web, e-mail, blog, social media, mobile/iPhone app and other interactive platforms to reach targeted audiences

• Prioritize and oversee the build and launch of multiple digital products simultaneously to ensure resources are applied for desired business result

• Winner of 2009 Chairman’s Award for finding innovative ways to improve interactive product quality and preserve revenue at no incremental cost

Director, Online Project Management | Scripps Networks | Knoxville, TN

2005 – 2008

• Managed web and digital media product development for top-rated lifestyle cable TV networks

• Coordinated creative production, ad sales, marketing, editorial, IT, broadband video and business development teams

• Collaborated with sales teams and national ad clients to create unique co-branded experiences

• Proposed and evaluated new products embracing company business goals

• Informed online strategy and managed execution of portfolio of many large strategic initiatives

• Developed products including niche vertical content sites, color design tool, video players, mobile interactive applications, and improvements to many consumer-facing and back-end systems

Director, Site Services | Belo Interactive | Dallas, TX

2003 – 2005

• Managed editorial and technical development team producing 20+ award-winning local TV and newspaper web sites with 130MM pages views/month.

• Led adoption of two rounds of major site and content management redesigns to standardize content and sales offerings. Minimized expense growth and maximized audience growth to achieve multi-year profitability plan with $30MM revenue

• Early adopter of user registration (7MM+ users) and targeted ad delivery

• Worked with all departments to ensure strategic goals were met; Filled in for corporate regional directors; Part of corporate strategic planning team; Led product development for many consumer content and technical initiatives

News & Operations Project Manager | Belo Interactive | Dallas, TX

2001 – 2003

• Managed projects involving all departments at corporate office for 20+ web sites, most #1 or #2 in their local markets

• Led development of web content management and publishing system, converting skeptics into fans

• Conducted usability research, user registration, customer service, advertising and sales, targeted e-mail newsletters, site redesigns, e-commerce, third-party integration and more

Web Site Manager | TXCN.com Texas Cable News | Dallas, TX

2000 – 2001

• Directed launch of web site for Texas Cable News as a news and marketing vehicle

• Coordinated rollout of new tools and designs for all Belo web sites

• Created a web/database application to track discrepancy reports

Newsroom Computer Specialist/Investigative News Producer | KPNX-TV | Phoenix, AZ

1994 – 2000

• Launched station’s first web site, 12News.com

• Hosted a weekly on-air morning show segment about interesting web sites and online travel discounts; also station’s on-air computer expert

• Oversaw newsroom computer system and training for 100+ users

• Produced live newscasts and managed assignment desk and crews

News Producer & Assignment Editor | KCEN-TV | Waco, TX

1993 – 1994

• Managed day-to-day operations for 25-person newsroom and reporters in 3 bureaus; scheduled staff; produced 6pm newscast; ran assignment desk; filled in for news director

News Producer & Assignment Editor | KVUE-TV | Austin, TX

1993

• Produced weekend newscasts and managed assignment desk as a freelancer; field producer at state Capitol bureau

Awards and Honors

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