Category Archives: Interactive TV

IntoNow Flaw Revealed User E-mail Addresses

IntoNow has fixed a flaw that revealed user e-mail addresses in data sent between their servers and iPhone app. The IntoNow app is like Shazam meets TV meets Foursquare.  Launched two months ago to much press coverage, the app identifies audio of TV programs you watch to check-in or “tag” a show.  This tells other [...]

Experian, Domino’s Pizza seek iTV skills

If you want to know what a company is planning, check their job postings. Experian Marketing Services has two U.S. openings with its Digital Advertising Services (DAS) team.  According to their site, “This team is an internal startup made up of talent from Marketing Services, Interactive and Technology in pre-launch phase, poised to go to [...]

Narrow Rules Limit Jersey Shore iTV Contest

Is Jersey Shore the future of interactive TV?  Snooki could be the face of the TV of tomorrow and The Situation its abs, but narrow contest rules will keep tagging from replacing tanning in their gym and laundry routine for now. MTV and IntoNow are running a contest for viewers who “live tag” the show’s [...]

Charlie Sheen “Winning” it for Ustream

NBC had Milton Berle in 1948. CNN had a Baghdad in 1991. FOX had the NFC in 1994. Ustream has Charlie Sheen in 2011. Each broadcast event was a tipping point.  It made people pay attention.  It helped make the network. Love it, hate it or just can’t help but stare at it, Charlie Sheen [...]

Gifford, Kotb host NBC “stream-living” backstage simulcast

NBC’s “Today” show used a live backstage streaming stunt to showcase the new Web page Tuesday.  Kathie Lee Gifford and Hoda Kotb hosted the one-hour “stream-living” event, as they decided to name it, starting at 7:30 a.m. EST. Gifford and Kotb seamlessly cut between addressing the stream viewers and doing a cut-in for the [...]

My Backstage Pass Experience at the Oscars for 99 cents

The ABC Oscar Backstage Pass was an ambitious effort and interesting display of a convergent, universal app for iPhone and iPad. The app had five phases: Pre-arrival video playlists leading up to the live coverage Live red carpet camera coverage Live cameras in the Kodak Theatre during the award ceremony Live cameras in the post-ceremony [...]

How a TV Show Spreads News Through Social Media

The CBS show “How I Met Your Mother” announced a new mobile site using social media yesterday. Thanks to their use of a URL, it is possible for anyone to see whether Facebook or Twitter is driving more traffic and how many of the clicks are coming from the U.S. compared to other countries.

Heavy Social Use in 3rd Grey’s Anatomy iPad Sync App Episode

The third episode of ABC’s Grey’s Anatomy enabled with Media-Sync for iPad increased the use of social media with more opportunities to comment, check in and interact. The producers appear to be tweaking the content feed and timing. The synchronized content feed worked well, but there were some oddities in the non-synchronized photo and video galleries served from the Web.

Changes for 2nd Bones iPad App-Enabled Episode

This week’s experience with the Bones Show Companion iPad app from FOX was much improved for its second interactive episode. The app update earlier in the week improved the loading process.

New Grey’s Anatomy iPad Sync App Features in Second Episode

I finally had a chance to try the second Media-Sync enabled episode with ABC’s Grey’s Anatomy iPad app four nights after it aired on 2/10/2011. I was not expecting any new features without an app update since last week’s premiere, but there were some pleasant surprises in the synchronized content feed.