Tag Archives: branding

Netflix Separates Conjoined Babies to Throw out With Bathwater

So many things struck me as wrong about the latest Netflix communication in which CEO Reed Hastings apologized and then announced the DVD business will be spun off into a separate brand, Qwickster.com Qwikster. Creating a new brand: Brands are powerful. They mean something.  They are difficult and expensive to build. Netflix has a great [...]