Tag Archives: interactive TV

Review: Deep Dive Into HBO GO

The HBO GO service is a game changer. HBO has made a significant investment in steering customers to its new streaming video service with the idea that HBO is available almost anywhere.  Yes, this means you can watch “Game of Thrones” while sitting on your own throne. Or “Taxicab Confessions” while riding in a taxi.  [...]

Masters App: iPhone vs. iPad, Free vs. Paid Match Play

The Masters Tournament offered two versions of video-rich apps to go with this year’s golf tournament.  Which scored the best value for users? Read on. The Masters Tournament app was available as a free version for the iPhone/iPod Touch and a $1.99 version for the iPad. The user expectations go up dramatically in my book [...]

Review: Weather Channel Co-viewing with Media-Sync iPad App

The Weather Channel was the latest network to try the Nielsen Media-Sync platform for iPad with last week’s premiere of From the Edge with Peter Lik. After spending a few weeks trying ABC’s Grey’s Anatomy app from Media-Sync (see reviews of the first, second and third enabled episodes), it was interesting to see another network’s [...]

Nickelodeon Co-Viewing App Rolls Out Orange Carpet

Nickelodeon rolled out the orange carpet for connected kids with an updated Kids’ Choice Awards co-viewing app.  My tryout during Saturday’s show was limited to a few minutes because: 1)  I was camping and used a wi-fi connection at the Fall Creek Falls State Park lodge during a dinner stop, and 2) The pre-teens in [...]

TiVo Notifies Subscribers of Data Breach at Vendor

TiVo and several other companies had a busy weekend after a large third-party e-mail vendor announced customer data had been exposed. Unfortunately, Epsilon’s April 1 press release was no joke.   The data included “email addresses and/or customer names only.” The release does not provide any detail about why they’re saying “and/or.” Epsilon blames “unauthorized entry” [...]

IntoNow Flaw Revealed User E-mail Addresses

IntoNow has fixed a flaw that revealed user e-mail addresses in data sent between their servers and iPhone app. The IntoNow app is like Shazam meets TV meets Foursquare.  Launched two months ago to much press coverage, the app identifies audio of TV programs you watch to check-in or “tag” a show.  This tells other [...]

Experian, Domino’s Pizza seek iTV skills

If you want to know what a company is planning, check their job postings. Experian Marketing Services has two U.S. openings with its Digital Advertising Services (DAS) team.  According to their site, “This team is an internal startup made up of talent from Marketing Services, Interactive and Technology in pre-launch phase, poised to go to [...]

Narrow Rules Limit Jersey Shore iTV Contest

Is Jersey Shore the future of interactive TV?  Snooki could be the face of the TV of tomorrow and The Situation its abs, but narrow contest rules will keep tagging from replacing tanning in their gym and laundry routine for now. MTV and IntoNow are running a contest for viewers who “live tag” the show’s [...]

Charlie Sheen “Winning” it for Ustream

NBC had Milton Berle in 1948. CNN had a Baghdad in 1991. FOX had the NFC in 1994. Ustream has Charlie Sheen in 2011. Each broadcast event was a tipping point.  It made people pay attention.  It helped make the network. Love it, hate it or just can’t help but stare at it, Charlie Sheen [...]

Gifford, Kotb host NBC “stream-living” backstage simulcast

NBC’s “Today” show used a live backstage streaming stunt to showcase the new Today.com Web page Tuesday.  Kathie Lee Gifford and Hoda Kotb hosted the one-hour “stream-living” event, as they decided to name it, starting at 7:30 a.m. EST. Gifford and Kotb seamlessly cut between addressing the stream viewers and doing a cut-in for the [...]