Tag Archives: Netflix

Netflix Separates Conjoined Babies to Throw out With Bathwater

So many things struck me as wrong about the latest Netflix communication in which CEO Reed Hastings apologized and then announced the DVD business will be spun off into a separate brand, Qwickster.com Qwikster. Creating a new brand: Brands are powerful. They mean something.  They are difficult and expensive to build. Netflix has a great [...]

Dear Netflix: It’s been fun, but…

Dear Netflix, I thought we would be together forever, but things have changed. You know it, I know it, and I don’t think this letter will be a big surprise. We’ve had great times.  You brought me a world of streaming video to multiple screens – even the big one.  We rated thousands of movies [...]